Low Cost Advertising: When compared to the costs associated with traditional advertising methods such as direct mail, newspaper, magazine ads, or radio and television, the cost of a web site is nominal. The amount of information you can present on a website far exceeds what you can do on a small budget with traditional advertising and it is all in full colour.
 

Longer Lastivity: Unlike traditional advertising that is discarded as soon as the newspaper or magazine is thrown away, a website lasts and your customer can find it again and again on the Internet - it never gets thrown away.
 

Expanded Business Hours: The time of day is now irrelevant. The Internet never sleeps and never shuts down. With a web site your products, services and information become available to anyone with Internet access 24 hours a day, 7 days a week.
 

Many research on the web before buying: Thanks to the vast amount of information on the web, consumers are spending more and more time researching products and services on the web before they buy. Get them at the early stages of their search if possible.
 

Its Expected: Businesses have always advertised their physical address and phone number. In the late 80's, a fax number became just as important. These days, consumers expect every business to have a website. Those that don't give the impression that they are behind the times.
 

Quality sites add credibility: When starting a new business or even growing an old business, it takes time to build up a reputation and gain credibility. With a high quality website, a potential customer assumes the business is legitimate and very serious about what they sell or offer.
 

New customers and audience previously unreachable: A website doesn’t just advertise your business locally and nationally but advertises your business globally. So you can now reach new customers all around the world.
 

Compliment to other forms of advertisement: Having a website complements any other forms of advertising you may use - including your website address directs them to more information online.
 

Your Competitors have one: As more and more businesses and organizations get online, those who don't will increasingly be putting themselves at a competitive disadvantage.
 

Improved Customer Service: Customer accusation and retention is one of the key factors of business value chain. Thanks to Internet technology, business can provide customer support more effectively. This means better customer satisfaction and increase of profitability.